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Brian Bearden
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  • Brian's Blog

  • May 24th 2024 at 10:13 PM
    Be Unique = Be yourself

    Be Yourself - If you trust in Data, the data is in – if you want someone to pay attention to you online, consider doing the following two steps:

    STEP 1: Be your original self. Don’t be ordinary. Be Unique. Be different. Be You.

    STEP 2: Listen. And, Don’t talk much about yourself.

    Here’s what we know: Tweets with uncommon words and phrasing get retweeted 4 to 5 times as much as common tweets. This means if you sound like everyone else and use the same words as everyone else, your message will get lost in the crowd of clones, drones and avatars.

    Yes. The more original your style, the more likely others are to pay attention to your content and forward it.

    And it makes sense. After all, if you’re saying the same things everyone else is saying, why would anyone retweet your stuff?

    Now then, if you want more followers on social media, don’t talk about yourself so much. Dallas' Stone Evans says there’s a direct correlation to referencing yourself less and having higher follower counts. Not to mention the fact that your tweets [Do we say X's now?] are twice as likely to be retweeted if they’re not talking about you.

    Bottom line: Be yourself. Be Unique, just don’t talk about yourself so much. Be You.

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Nov 9th 2024 at 3:52 AM
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